Smartphones are everywhere these days, but finding that elusive free wifi connection to use them can be much more difficult. To advertise its Office 365 software, Microsoft teamed up with Forbes magazine and T-mobile to insert a miniature hotspot into selected copies of its May 6 2013 issue. The campaign, created with advertising tech firm Americhip, simultaneously promoted the validity of Microsoft’s cloud-based program and gave Forbes’ readership another reason to carry the publication with them – killing two birds with one stone.
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